South of Market's (aka SoMa’s) multifaceted character brings together all sorts of people. Tech-savvy entrepreneurs rub elbows with well-read bohemian types, and museum curators share the sidewalks with ill-groomed individuals. Hip bars, clubs, and specialty coffee cafes hide among SoMa’s increasing number of vacant industrial warehouses awaiting renovation. On game day, visitors to SoMa include those looking to hear the crack of the bat—this neighborhood is the home of the San Francisco Giants.
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